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Amazon's Alexa, the Google Assistant, and Apple’s Siri have all reportedly had their own struggles. Here’s what’s going on.

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Alexa, why are you losing so much money?
Amazon's Alexa, Google Assistant and Apple's Siri would have had their own struggles. This is what happens.
 
Amazon Alexa, the consumer voice assistant, will lose $10 billion this year, according to a new report from Business Insider. Long-term plans for the Alexa-powered Echo device are also up in the air, with the division responsible for its development expected to be one of the toughest in the long-awaited line. And around 10,000 layoffs. All of this is shocking for one of Amazon's most popular products. Amazon launched Alexa in 2014. According to Business Insider reports, it is a "pet project" of Jeff Bezos, founder and first CEO, who took a very hands-on approach. Initially, the goal was to automate user interactions with Echo devices, rather than sell the products themselves for profit. If consumers could be convinced to order everything from laundry detergent to game consoles from Amazon with quick voice commands, the company would make a lot of money. However, this did not happen as planned. The privacy policy didn't help, and while Alexa is getting about a billion user interactions every week in 2018, these are simple requests to play music or stream apps. 'Weather news. It's not the type of demand that can be easily invested. That year, he lost nearly $5 billion. Amazon tried other ways to make a profit, including partnering with companies like Domino's Pizza and Uber to allow customers to order pizza or ride a boat with voice commands, but that didn't take off. And while users can spend more on other products from Amazon or sign up for Prime, the increased profits from other areas aren't anywhere close to covering the cost of going to face of voice assistant. . According to a Business Insider report, Worldwide Digital, the division responsible for Echo devices, Alexa and Prime Video streaming, reported an operating loss of more than $3 billion in the first quarter of this year. Most of this "relates to Amazon Alexa and other devices". Apparently, it is losing more than $10 billion this year. Even though it didn't get any benefits, it's hard to call Alexa a complete failure. Echo devices are some of the best-selling products on Amazon (although they are sold for what they cost to ship). Feel close to the mark. Although Amazon keeps sales numbers a secret, it announced in 2019 that it had sold a total of 100 million devices with Alexa on board. If the sales figures remain stable, it would suggest that there are somewhere in the region of 200 million devices with Alexa in the world. Business Insider says that Alexa is the third most popular voice assistant with 71.6 million users, behind Apple's Siri (77.6 million users) and Google Assistant (81.5 million users). What is remarkable about this is that Siri and Google Assistant take precedence in smartphones, while Alexa is common in dedicated smart speakers. To communicate in today's society, you need a smartphone, but no one needs a smart speaker.
 
It is clear that Google is in a similar situation with Google Assistant - it is clear that it does not make any useful money for the company. According to a recent report from Information, the searcher will have to invest less money to make it available on non-Google (and non-smartphone) hardware.
 
Ironically, Apple's much-maligned Siri may be the most successful of the voice assistants — or at least the one that causes its parent company the least amount of headaches. . The reason may be that it is a shared part of the iPhone-Mac-Apple Watch ecosystem, not a standalone product. But Apple also has Siri-powered smart home hardware. The original $350 HomePod smart speaker was a commercial failure, although the $99 HomePod Mini seems to be doing well and was the best-selling smart speaker in the first quarter of this year. Apparently there's a plan to reboot the HomePod in full. Especially considering Apple's usual price and range, it's safe to assume that these devices aren't being sold at a premium.
 
What's next for big names in smart speakers remains to be seen. Amazon and Google are ready to lay off employees in their operating departments, although the two companies have not announced plans to stop development or withdraw plans. In fact, there doesn't seem to be an unheralded way to turn this successful tech venture into a device-based business

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